KGW.com sponsored by CenturyLink


MEASURING SOCIAL: METRICS THAT MATTER

How do you know whether the time you spend on social media marketing is worth it? The right analytics are key to understanding the effectiveness of social marketing efforts. In this seminar for its preferred clients, KGW Director of Digital Media shares how KGW measures its social ROI and the best practices you can apply to your business, including:

- The best free metrics tools by social platform
- Metrics that matter vs Shiny Objects that don’t drive business
- Choosing metrics to match your marketing goals
- How to build measurement into social strategy from the start,
  and adapt on the go

June 5, 8:00-9:30am

KGW Studio 1501 SW Jefferson St
Portland, OR 97201

Register now